1. VIA 66 ROUTIME
000 Brand identity process
This design theme is about the branding and spatial design of a coffee shop. Starting from personal experience, it attempts to find a common language across different sports: Route and Time. Sports create trajectories and routes, and time is a universal language. Returning to the site, located in Florence, Italy, the inspiration is drawn from Italian history. A road named Via Cassia appears in a map of the gates of the ancient Roman Empire; it runs from the ancient center of Rome to Florence, symbolizing the historical route. For the element of time, the inspiration is drawn from the timing systems used in sports arenas, specifically the scoreboards, which symbolize precision and performance.
001 VISUAL IDENTITY
The main color selection is the iconic pink jersey of the Italian sports newspaper, signifyingrespect for Italian sports culture.
002 PERFORMANCE-DRIVEN MENU
I organize coffee by caffeine duration and energy level—not roast names or origins.
003 PROCESS / 004 FLOOR PLAN AS CONSUMER JOURNEY